Verdura was established in 1939 by Fulco di Verdura, a Sicilian duke who began his career as Coco Chanel’s head jewelry designer. After eight years with Chanel, and most notably, designing the Maltese Cross brooches and cuffs, Verdura embarked to America in 1934. With a Hollywood connection through his close friend Cole Porter, Verdura designed colorful jewels for stars of the era, including Greta Garbo, Rita Hayworth and Katharine Hepburn. Eventually, Verdura settled in New York on Fifth Avenue (Cole Porter and Vincent Astor were his financial backers) and immediately gained following with fashion’s best-dressed list (Babe Paley was his muse and one of his best clients). Reference: Verdura.